Category: Uncategorized

Amber Coffee Roasters – Conceptual Brand

This was a conceptual design brief from my class at briefbox.

The brief

What is the name of your company exactly as you want it to appear on the logo? Amber  

What does your company offer? We are an independent coffee roasters based in Brooklyn, NYC and we provide the finest coffee beans imported form verified and sustainable sources  

What is your company’s tagline (if any)? Honest coffee house  

What are the deliverables required? Logo  

What is the target audience for your company? Coffee lovers which is quite a few different target audiences! But the majority of our customers are young busy professionals.  

Who are your main competitors? https://www.reminyc.com/  https://hutchandwaldo.com/  https://felixroastingco.com/  https://www.astoriacoffeeny.com/  https://www.cultureespresso.com/ 

What sets your company apart from your competitors? I think the family aspect, we’re proud of being family run but also we take the time to get to know our customer base  

What values do you want your brand to convey? Honest, Independent, ‘Current’ and on trend, Like family run and authentic but down with the cool kids and know what’s going on kinda thing  

What are the specific details needed in the logo? Main type – ‘Amber’ Then ideally our tagline below or around, could add some small details like ‘midtown NYC’ or our founding date – 1987  Do you have any color preferences or existing brand colors that need to be used? Open to suggestions but bright bold, strong  

What adjectives should best describe your new logo? Engaging, eye catching, we like some of the custom type or crest stuff shared in our competitors  

What is the overall message you want to convey with your new branding? That we are an honest family run and friendly coffee house who cares about our brand and visuals as much as we do coffee. We want it be modern, on trend and stand out from the crowd  When do you need the project completed by? 

Is there anything else you would like us to know? Feel free to use custom type or crests or badges! We like those styles

The brief expanded to include a brand roll out of packaging patterns, coffee bag and loyalty card.

Mood Board and Initial Ideas

I started off with a hand drawn logo, a A in the form of a carafe and various other inspirations from the moodboard I had created. Eventually settling on a slight tweaked bold A for the main logo with a straightforward sanserif typeface and an interpretation of the iconic Brooklyn buildings as background, incidental imagery. The colours were inspired by Amber’s warm yellow/orange and the browns of delicious coffee!

Figma moodboard for logo

Amber logo initial sketches

Final Brand Rollout

Check out more of my Graphic Design work here.

This was a conceptual design brief from my class at briefbox. The brief What is the name of your company exactly as you want it to appear on the logo? Amber   What does your company offer? We are an independent coffee roasters based in Brooklyn, NYC and we provide the finest coffee beans imported form verified and…
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October 16, 2025
Nomi neo trad tattoo style portrait

Nomi neo trad tattoo style portrait

this one started out as a watercolour piece. I finished in procreate because the composition was a bit out. Reference from the wonderful draw Brighton as ever. Model is the talented Nomi

Nomi neo trad tattoo style portrait this one started out as a watercolour piece. I finished in procreate because the composition was a bit out. Reference from the wonderful draw Brighton as ever. Model is the talented Nomi
Read more

July 1, 2025
Fell on black days single cover

I went through a period of obsessively listening to this song. You know when a song just lands with you and just stays with you and you need to listen to it everyday? No? Just me?

Anyway, at the time I thought it would be cool if this was released as a single and what would the cover look like? (I don’t know at the time that the song actually had been released as the final single off of superunknown)

The concept of this cover popped into my head quite quickly, referencing some of the lyrics in the song.

I am pretty happy with it I have to say. Maybe it will be used on a re-release???

Drawn in procreate and the finished in affinity designer on the iPad.

I went through a period of obsessively listening to this song. You know when a song just lands with you and just stays with you and you need to listen to it everyday? No? Just me? Anyway, at the time I thought it would be cool if this was released as a single and what…
Read more

February 25, 2025
neo trad style snake

finally got round to finishing this snake off for year of the snake. Made it flipping massive so my iPad (well procreate) got a bit crashy working on the final stages. I’ll add the process vid here on my site later.

finally got round to finishing this snake off for year of the snake. Made it flipping massive so my iPad (well procreate) got a bit crashy working on the final stages. I’ll add the process vid here on my site later.
Read more

February 23, 2025
lucky cat skateboard

lucky cat skateboard

this one was inspired by ten hundred on YouTube. Showing my japanophile tendencies. This board was sitting around spray painted cyan and blue for ages before I finally decided a design. I roughed it really rough in procreate and then free handed it on to the board in pencil. I then painted it all in with acrylics. Finally I finished it off with some polyurethane spray sealant.

lucky cat skateboard this one was inspired by ten hundred on YouTube. Showing my japanophile tendencies. This board was sitting around spray painted cyan and blue for ages before I finally decided a design. I roughed it really rough in procreate and then free handed it on to the board in pencil. I then painted…
Read more

February 6, 2025

Crow

My kind have been here sometime
since before you created these tall tall places to stand
And dug new veins into earth
Before the world got loud with your ruckus

We stand on these new tall places
Taller than any trees we had seen before
And watch you

These new places are unmoving
They don t talk to us like the trees do
They don t shiver at our touch
There is only cold hardness when our claws touch

The scraps you throw us are welcome change
from the carrion we usually feed on
We appreciate the closeness and attention you show us
But you look askance or laugh when we try to talk to you
I hop close to look at you
one eye at a time
We have much to tell you
Words
Tellings from the time before
And the time after

We have words for you
If only you would remember
how to listen.

My kind have been here sometimesince before you created these tall tall places to standAnd dug new veins into earthBefore the world got loud with your ruckusWe stand on these new tall placesTaller than any trees we had seen beforeAnd watch youThese new places are unmovingThey don t talk to us like the trees doThey…

February 24, 2022

Category: Uncategorized

Amber Coffee Roasters – Conceptual Brand

The brief

Mood Board and Initial Ideas

Final Brand Rollout

Nomi neo trad tattoo style portrait

Nomi neo trad tattoo style portrait

Fell on black days single cover

neo trad style snake

lucky cat skateboard

lucky cat skateboard

Crow